Dr Micheal Meneghini - Elite Leaders Marketing

CASE STUDY · HEALTHCARE

Dr. Michael Meneghini

Founder & CEO - Indiana Orthopedic Institute

The surgeon the whole industry already knew. We made sure the internet knew him too.

Substack

Facebook

X

Youtube

35,000+

Followers Grown Across Platforms

27M+

Impressions across all channels

6 Months

3,000 to a Category-Defining Audience

5 Platforms, one voice, one system

01 Situation

A decorated surgeon, hidden in plain sight.

Dr. Meneghini had the credentials most physicians only dream of, but online, he had roughly 3,000 followers scattered across platforms and no brand system tying it together.

Meanwhile, louder and less qualified voices were winning the attention his expertise deserved.

The Mission: build a brand that matches his real-world reputation.

02 The Build

A system, not a posting schedule.

Positioning & Messaging

We defined his point of view, audience and signature themes before writing a word.

Ghostwritten Thought Leadership

Weekly LinkedIn authority content plus a long-form Substack in his voice.

Multi-Channel Repurposing

Every idea reworked for LinkedIn, Substack, X, Facebook and YouTube.

Data-Driven Optimization

Monthly reviews of what resonated, doubling down on formats that compound.

03 The results

From 3,000 to 35,000+ in 180 days.

The Proof

Straight from the dashboards.

LinkedIn: Authority engine, follower velocity.

Substack: Owned audience he controls.

"Elite Leaders Marketing didn't just grow my audience they built the brand I always knew I should have had. 27 million impressions later, the opportunities find me now."

Ready to Become
the Most Recognized Leader in Your Industry?

No obligation. No sales pitch. Just a clear plan to build your authority platform.

CASE STUDY · HEALTHCARE

Dr. Michael Meneghini

Founder & CEO - Indiana Orthopedic Institute

The surgeon the whole industry already knew. We made sure the internet knew him too.

LinkedIn

Substack

Facebook

X

Youtube

35,000+

Followers Grown Across Platforms

27M+

Impressions across all channels

6 Months

3,000 to a Category-Defining Audience

5

Platforms, one voice, one system

01

Situation

A decorated surgeon, hidden in plain sight.

Dr. Meneghini had the credentials most physicians only dream of, but online, he had roughly 3,000 followers scattered across platforms and no brand system tying it together.Meanwhile, louder and less qualified voices were winning the attention his expertise deserved.

The Mission: build a brand that matches his real-world reputation.

02

The Build​

A system, not a posting schedule.

Positioning & Messaging

We defined his point of view, audience and signature themes before writing a word.

Ghostwritten Thought Leadership

Weekly LinkedIn authority content plus a long-form Substack in his voice.

Multi-Channel Repurposing

Every idea reworked for LinkedIn, Substack, X, Facebook and YouTube.

Data-Driven Optimization

Monthly reviews of what resonated, doubling down on formats that compound.

03

The results​

From 3,000 to 35,000+ in 180 days.

The Proof

Straight from the dashboards.

LinkedIn: Authority engine, follower velocity.

Substack: Owned audience he controls.

Ready to Becomethe Most Recognized Leader in Your Industry?

No obligation. No sales pitch. Just a clear plan to build your authority platform.

We Turn Leaders Into Brands.

INDUSTRIES

SERVICES

CONTACT

Dr. Meneghini had the credentials most physicians only dream of, but online, he had roughly 3,000 followers scattered across platforms and no brand system tying it together.

Meanwhile, louder and less qualified voices were winning the attention his expertise deserved.

The Build

The results

Ready to Become
the Most Recognized Leader in Your Industry?